Examples of Profitable Brand and Influencer Collaborations

Influencer marketing, when done right, can yield impressive results for both brands and influencers. By selecting the right partners and creating authentic, engaging content, brands can reach new heights of success. The examples above showcase the power of strategic collaborations in driving revenue and enhancing brand visibility.

Here, we highlight some of the best examples of profitable collaborations between brands and influencers, spanning YouTube, TikTok, and other social media platforms.

1. James Charles and Morphe

James Charles, a renowned YouTube beauty guru, partnered with Morphe to launch the “James Charles x Morphe” palette. The collaboration was a massive success, with the palette selling out within minutes of its release.

• Platform: YouTube, Instagram
• Revenue Generated: Estimated over $25 million in sales
• Profit Percentage: Significant boost in Morphe’s annual revenue
• SEO Keyword: James Charles Morphe collaboration

“This collaboration has truly been a dream come true and I’m so grateful for the overwhelming support.”

— James Charles

2. Addison Rae and American Eagle

TikTok sensation Addison Rae collaborated with American Eagle for a back-to-school campaign that featured her as the face of their marketing efforts. The campaign included a mix of TikTok videos, Instagram posts, and in-store promotions.

• Platform: TikTok, Instagram
• Revenue Generated: Estimated $5 million increase in sales
• SEO Keyword: Addison Rae American Eagle collaboration

“Working with American Eagle has been such an exciting experience, and I love how they embrace authenticity and individuality.”

— Addison Rae

3. MrBeast and Honey

YouTube star MrBeast partnered with Honey, a popular online coupon tool, in a series of videos where he showcased the app’s money-saving capabilities. This collaboration not only brought attention to Honey but also reinforced MrBeast’s image as a generous and savvy spender.

• Platform: YouTube
• Revenue Generated: Significant increase in Honey’s user base and downloads
• SEO Keyword: MrBeast Honey collaboration

“Thanks to Honey, we’ve saved thousands of dollars while making our biggest videos yet!”

— Jimmy Donaldson (famous as Mr Beast)

4. Charli D’Amelio and Dunkin’ Donuts

TikTok’s top star Charli D’Amelio partnered with Dunkin’ Donuts to launch a signature drink named “The Charli.” The collaboration included promotional content across TikTok and Instagram, significantly boosting Dunkin’s sales and social media engagement.

• Platform: TikTok, Instagram
• Revenue Generated: Dunkin’ reported a 57% increase in app downloads and a considerable rise in cold brew sales
• SEO Keyword: Charli D’Amelio Dunkin’ Donuts collaboration

“I’m so excited to share my favorite drink with everyone and hope they love it as much as I do!” – Charli D’Amelio

Charli D’Amelio

Influencer	Brand	Platform	Estimated Revenue Generated	Location	Branch Address	Franchise Address
James Charles	Morphe	YouTube	$25 million+	Los Angeles, CA	8380 Melrose Ave, Los Angeles, CA 90069	Multiple locations worldwide
Addison Rae	American Eagle	TikTok	$5 million+	Pittsburgh, PA	77 Hot Metal St, Pittsburgh, PA 15203	Multiple locations worldwide
MrBeast	Honey	YouTube	Significant user increase	Santa Barbara, CA	1015 Garden St, Santa Barbara, CA 93101	Online platform
Charli D’Amelio	Dunkin’ Donuts	TikTok	57% app download increase	Canton, MA	130 Royall St, Canton, MA 02021	Multiple locations worldwide

There are plenty of other examples where both brands and creators have done a successful and profitable collaboration with massive ROI and revenues. However, these examples are not limited to famous creators like Mr. Beast, Charli D’Ameli, and Addison, but also new talented, and young influencers such as BadKidmirah, Lily Thompson, A.S.K KJ, and others.

In today’s digital age, influencer marketing has become a powerful tool for brands to reach their target audience in an authentic and engaging manner. By partnering with popular influencers, brands can leverage their vast reach and credibility to drive sales, increase brand awareness, and build a loyal customer base.

Make sure you use Connectfame service for best and negotiated collaboration with the creators.