Laur-DIY — Birthday, Contact for Biz, Fan Base Analysis

Quick Info

  • Real Name: Lauren Riihimaki
  • Age: 31 years old
  • Birth Date: August 11, 1993
  • Profession: YouTuber
  • Nationality: Canadian
  • Husband: Jeremy Lewis

Introduction to Lauren Riihimaki

Lauren Riihimaki, better known as LaurDIY, is a Canadian YouTuber, entrepreneur, and DIY enthusiast who has garnered 8.5 million subscribers on YouTube and 4.5 million Instagram followers with her creative and accessible do-it-yourself projects. She hails from St. Catharines, Ontario, but has earned followers across the world.

Laur started her YouTube journey in 2011 while attending university. LaurDIY’s content spans various categories, including home decor, fashion, beauty hacks, and seasonal crafts, all designed to inspire creativity and make crafting fun for everyone. Over the years, Lauren has expanded her brand beyond YouTube, launching product lines and collaborating with major brands.

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Lauren Riihimaki (LaurDIY)

Contact for Biz & Promotions Inquiries

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Audience Analysis

  • Demographics: Primarily consists of young women aged 13-30, with a significant following in North America, particularly in the U.S. and Canada.
  • User Interests: Fans are drawn to DIY projects, home decor, fashion, and beauty tips. They like her creativity, easy-to-follow tutorials, and her engaging, relatable personality.
  • Content Type: Lauren’s content includes DIY tutorials, fashion and beauty hacks, home decor ideas, and lifestyle vlogs that combine creativity with practical advice.
  • Recommended to Brands: Best suited for craft supplies, home decor, fashion, and beauty brands.
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Lilly Singh, a former YouTube comedian, became the host of her own late-night talk show.
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Option Users Choose:

  • Dialed a phone number: 22.58% (21 votes)
  • Sent text message on number: 39.78% (37 votes)
  • Sent a message on social media account: 23.66% (22 votes)
  • Wrote an email: 13.98% (13 votes)

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